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Manufacturer discontinues ‘girls’ shoe’ after cries of sexism

Category: Gender in the world 

British shoe company Clarks announced it would no longer sell its “Dolly Babe” girls’ school shoe after critics questioned its sexist name and design — especially when contrasted with its male counterpart. The “Dolly Babe” shoe featured a pink insole decorated with hearts, while the boys’ version sported images of a football and was named “Leader.” A dismayed mother was the first to point it out in a post on social media. In another post on Facebook, one mother took issue with the apparent difference in quality of the boys’ and girls’ shoes.




One of the most high-profile critics of the shoe was Scotland’s first minister, Nicola Sturgeon, who tweeted, “It is almost beyond belief that in 2017 a major company could think this is in any way acceptable. Shows what we are still up against.” After several other politicians — from all across the political spectrum — weighed in with their disapproval, Clarks announced it would be removing the shoes, “an old and discontinued line,” from its stores.





The tone-deafness of the marketing around the product recalled a similar controversy from last year around this time when the Gap came under fire in the U.K. for a back-to-school ad campaign that relied on similar sexist themes.


Tags: Clarks sexist

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