Facebook Twitter Google+ Wordpress YouTube RSS Channel Newsletters

Women Can, Women Act, Women Change!

Ge

En

Ru

Bakery makes fundraising for gender equality a piece of cake

Category: It`s interesting to know 
2016-04-15

Bittersweet Pies, now available from Paul bakeries across Romania, share a campaigning message about gender inequality in the sweetest way, and raise funds to do something about it.

 

Claiming the cakes as the “first ever social desserts in the world”, Paul intends them to highlight the gender inequality in Romanian society by turning cakes into statistics pie charts.

 

All the cakes are of course 100% edible, and that includes the statistics. They are based on Paul’s original cake recipes (Fleur de Lys, Tartelette citron, and Tartelette au chocolat).


The cakes include:

•The “Salary Gap” cake
•The “Misrepresentation Cake” (in politics)
•The “Extremely Rich Cake”
•The “Startup Exclusion Cake”
•The “Glass Ceiling Double Cake”

 

The latter shows the inequality in senior management positions compared to mid-management level positions)

 

5% of sales donated


Paul will donate 5% of the revenue from all “Bittersweet Pies” sold to the FILIA Foundation, which is running a project aimed at reducing the gender gap by training rural women and preparing them for the modern professions.

 

Monica Eftimie, Chief Marketing Officer Paul Romania, explained how the campaign originated. She said:


“The CSR project ‘Bittersweet Pies’ has started from a social issue every Romanian woman faced at least once in her life. Knowing from research data that sweets are more often consumed by women than by men, we are launching a range of cakes to spark the conversation about gender inequality, inviting women to take the necessary steps for having the same rights as men have. We are excited and very proud to be pioneers in having the 1st ever ‘social dessert’ line and hope that our clients will appreciate it and will contribute to reduce this gender gap”.

 

Nir Refuah, CEO and Chief Creative Officer, MRM//McCann Romania, which worked with Paul on the campaign added:


“According to The World Economic Forum 2015 Global Gender Gap Report, Romania was rated number 114 out of 145 countries in political equality, and scored low also on health and financial inequality. The bittersweet project takes a mission to spread the data, create awareness, and spark conversation in every household in Romania about the importance of closing this gap.”

 

 

Source 

Tags: Bittersweet Pies Paul bakeries Romania gender inequality

Previous Page 

Webmaster

 

Announcements

Beyond the Shelter

The youth exhibitions and installations

Women’s Fund in Georgia is honored to invite you to 2016 Kato Mikeladze Award Ceremony

 

Video archive

Research on Youth Views on Gender Equality

 

Gender policy

With a nod from parliament, Greece gets first female president

Barack Obama: Women are better leaders than men

Britain elects record number of female lawmakers in 2019 election

 

Photo archive

Swedish politicians visit in WIC

 

Trafficking

To end slavery, free 10,000 people a day for a decade, report says

Interpol rescues 85 children in Sudan trafficking ring

Mother Teresa India charity 'sold babies'

 

Hot Line

Tel.: 116 006

Consultation Hotline for victims of domestic violence

Tel.: 2 100 229

Consultation Hotline for victims of human trafficking

Tel.: 2 26 16 27

Hotline Anti-violence Network of Georgia (NGO)

ფემიციდი - ქალთა მიმართ ძალადობის მონიტორინგი
eXTReMe Tracker